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Social Marketing

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Facebook

Facebook user statistics. Facebook has more than a billion active users: The platform has 1.71 billion monthly active users and 1.13 billion daily active users, on average. Facebook boasts 1.57 billion mobile monthly active users and 1.03 million mobile daily active users, on average

  1. More than 1.8 billion people use Facebook every month.
  2. 1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram.
  3. 500 million Instagrammers use the app each month.

Advertising on Facebook makes it easy to find the right people, capture their attention and get results.

Remarketing in Facebook is best ROI, Facebook Pixel is the best way to track your visitors. Read more.

Campaigns type:

App Installs :
Get people to install your mobile app [/intense_collapse
Brand Awareness:
The first step to a successful business is to build brand awareness. Reach people who are more likely to pay attention to your ads with the brand awareness objective.
Conversions
Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product
Page Post Engagement
You’ll reach more people when you boost posts. Engagement can include likes on your post, comments, shares and photo views.
Lead Generation
Lead ads on Facebook and Instagram help you collect info from people interested in your business.
Reach
Create ads that reach people near your business.
Store Visits
Create ads that dynamically localize messaging to each store-location areas using a single creative template. This feature is available to anyone who has a locations structure set up on their Facebook Page
Traffic
Send people to important sections of your website.
Video Views
Tell a story using a video in your ad.

Twitter

As of the first quarter of 2017, the microblogging service averaged at 328 million monthly active users

Campaigns type:

Website visits campaigns :
charged for the clicks to your website that are acquired from that campaign. No charge for impressions, replies, and Retweets
Followers campaigns
charged for the follows you acquire through the campaign, No charge for impressions, replies, and Retweets
Tweet engagement campaigns
charged for engagements on your Promoted Tweets, While no charge for Impressions.
App installs or re-engagement campaigns

charged for the clicks to install or open your app that you acquire from the campaign. No charge for impressions, replies, and Retweets

Google Adword

Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.Google AdWords serves an average of 29,741,270,774 impressions per day (nearly 30 billion!). Number of store visits Google has tracked from ad clicks: 4 billion.

Search Engine
Searches per day
Google 4,464,000,000
Bing 873,964,000
Baidu 583,520,803
Yahoo 536,101,505
Other (AOL, Ask etc) 128,427,264

Campaign types include:

Search Network with Display Select :

It help you to reach potential customer who are using google search .

Search Network only :

It help you to appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords.

Display Network only :

Your ads are matched to websites or mobile apps (called placements) that include content that’s related to your business or to your customers’ interests.

Shopping :

Google Shopping is one of the best example of it. If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads

Video:

Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.

Universal app:

Universal app campaigns streamline the whole business, making it easy to promote your Android or iOS apps across Google’s top properties including Search, Play, YouTube, and the Google Display Network.

 

Number of store visits Google has tracked from ad clicks:
4 billion

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