Facebook user statistics. Facebook has more than a billion active users: The platform has 1.71 billion monthly active users and 1.13 billion daily active users, on average. Facebook boasts 1.57 billion mobile monthly active users and 1.03 million mobile daily active users, on average
- More than 1.8 billion people use Facebook every month.
- 1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram.
- 500 million Instagrammers use the app each month.
Advertising on Facebook makes it easy to find the right people, capture their attention and get results.
Remarketing in Facebook is best ROI, Facebook Pixel is the best way to track your visitors. Read more.
Campaigns type:
Twitter
As of the first quarter of 2017, the microblogging service averaged at 328 million monthly active users
Campaigns type:
charged for the clicks to install or open your app that you acquire from the campaign. No charge for impressions, replies, and Retweets
Google Adword
Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.Google AdWords serves an average of 29,741,270,774 impressions per day (nearly 30 billion!). Number of store visits Google has tracked from ad clicks: 4 billion.
Search Engine |
Searches per day |
| 4,464,000,000 | |
| Bing | 873,964,000 |
| Baidu | 583,520,803 |
| Yahoo | 536,101,505 |
| Other (AOL, Ask etc) | 128,427,264 |
Campaign types include:
Search Network with Display Select :
It help you to reach potential customer who are using google search .
It help you to appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords.
Your ads are matched to websites or mobile apps (called placements) that include content that’s related to your business or to your customers’ interests.
Google Shopping is one of the best example of it. If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads
Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.
Universal app campaigns streamline the whole business, making it easy to promote your Android or iOS apps across Google’s top properties including Search, Play, YouTube, and the Google Display Network.